Must de Cartier Tank Vermeil 'Discor Dial'

The Must de Cartier Tank watch, introduced in the 1970s, is a remarkable variation of the classic Cartier Tank. This model is distinguished by the signature Must de Cartier inscription on the dial.

The term Must de Cartier was used as a brand name and marketing strategy to make Cartier products more accessible. It allowed Cartier to offer watches and accessories at an affordable price without compromising on the high-quality standards and distinctive design for which Cartier is renowned.

The Must de Cartier Tank watch became a tremendous success and gained significant popularity in the 1970s. The model retained the iconic rectangular design of the original Cartier Tank and was released in various versions, including models in steel, gold-plated finishes, and with a variety of dials.

The Must de Cartier Tank watch we present here features the striking gold discor dial. The term "discor" refers to the ridged texture of the gold dial, which produces a stunning sparkle when viewed from different angles. The design is reminiscent of the vibrant colours and bold, festive style of the disco era of the 1970s and 1980s. The dial is a Swiss-made version, added to the watch at a later date. A true eye-catcher, if you ask us! Moreover, the sparkling dial is entirely free from any cracking.

The gold-plated steel case measures 23 x 30 mm and houses a manually wound ETA 2512-1 movement, which underwent a full service in earliey this 2024. During the service, the case was re-plated, giving the watch a like-new appearance! This stunning vintage Must de Cartier Tank watch has been paired with a refined dark brown lizard leather strap. The strap perfectly complements the gold tone of the case and the dial. To complete the ensemble, the strap is fitted with an original gold-plated Cartier buckle.

This unique vintage Must de Cartier Tank with its dazzling discor dial is offered with a one-year warranty from 10 over 10.

What you need to know:
- Gorgeous discor dial (Swiss-made, service dial)
- Gold-plated steel case in like-new condition
- Large model "LM" (23 x 30 mm)
- Fitted with a new dark brown lizard leather strap and original Cartier buckle
- Movement fully serviced
- One-year mechanical warranty
- Free insured shipping within the EU

The Cartier Tank

The Cartier Tank watch is one of the most iconic timepieces in the history of haute horlogerie. The Tank was first introduced in 1917 and quickly became a timeless symbol of style and elegance.

The story behind the Cartier Tank watch begins with Louis Cartier, the founder of Cartier. He was inspired by the tanks used during World War I. The sleek lines and shapes of the tanks piqued his interest, and he decided to translate them into a watch design. In 1917, the first Cartier Tank watch was introduced. The model distinguished itself with its rectangular case with rounded corners, reminiscent of the shape of a tank. The Tank featured a simple dial with Roman numerals and blue steel hands. It was a radical design for its time, as most watches of that era had round cases. The Cartier Tank watch quickly gained popularity among the high society and celebrities, including style icons like Jacqueline Kennedy, Andy Warhol, and Princess Diana. The watch was considered a symbol of refinement and class.